Email Marketing Services
Reach Your Target Audience Directly With the Right Content
What Is Email Marketing?
Why Email Marketing Is Important
Email marketing is crucial for digital brand success, offering a high return on investment (ROI) for generating leads. Research shows that 61% of email subscribers prefer weekly promotional emails, and 83% of customers spend more after receiving email communications. Marketers report an impressive 3,800% ROI, equating to $38 for every dollar spent on email campaigns. This presents a significant opportunity to reach targeted customers and drive revenue growth. If you haven’t begun your email marketing strategy, now is the time to consult an expert and plan for your business’s advancement.
The Importance of Email Marketing
Despite the growth of social media, 44% of users check their emails for brand promotions, compared to just 4% on social platforms. Email marketing offers numerous opportunities to drive conversions and is essential for brand growth.
Build Customer Loyalty
Regular email marketing fosters strong client relationships and is 6 to 12 times cheaper than other marketing channels.
Expand Your Business Reach
Email campaigns engage users effectively; 72% check inboxes over six times daily, reaching target audiences non-invasively.
Connect With Different Audiences
Hyper-personalized emails enable tailored discounts and messages based on criteria like birthdays, regions, and CLV.
Save Time and Effort
Email marketing is less labor-intensive than traditional methods, allowing communication with thousands in minutes without postage.
Test Email Campaigns and Drive Strong Results
A/B and multivariate testing reveal what resonates in your email campaigns, offering insights to enhance engagement and results.
Track Your Analytics
Email marketing software provides key metrics like open rates and conversions, helping specialists optimize strategies for better results.
Email Marketing Management
Review of Marketing Goals and Targeting
We evaluate your email marketing goals, analyze past campaigns, and develop strategies to achieve your unique objectives effectively.
Brand Guidelines and Asset Coordination
Consistency is vital for ROI. We follow brand guidelines and manage content changes while developing a marketing calendar for clarity.
Campaign Design and Deployment
Our email marketing service handles everything, from custom newsletter design to deployment, ensuring focus on your goals.
Ongoing List Maintenance
We target the right audience and segment unengaged contacts, consistently increasing engagement through reliable list maintenance.
Campaign Tracking and Reporting
We provide detailed monthly reports on campaign performance, highlighting metrics like open rates and conversions, plus regular consultations.
Ongoing Management and Optimization
We ensure your ESP's health through segmentation, list cleaning, and strategy revisions to maintain optimal performance and engagement.
Email Marketing Automation Management
Drip Campaign Sequences
We create customized drip-sequences that engage your audience continuously through multi-step campaigns, boosting conversions.
Welcome Series
Our email experts design a tailored welcome series to educate new leads and customers while encouraging conversions effectively.
Customer Win-Back
Re-engage distracted customers with our automated win-back campaigns, reclaiming unengaged contacts for your active subscriber list.
Web Activity Campaigns
We leverage website insights to develop targeted campaigns, recommending products or actions based on visitor interactions and clicks.